TOMMY HILFIGER

Brand Experience – TOMMYxGIGI

‘See Now, Buy Now’ – Gigi Hadid interprets an American icon

To offer visitors a one-of-a-kind involvement with the brand, a stand for the Bread and Butter trend show was created for Tommy Hilfiger, presenting the current Gigi Hadid capsule collection.The stand, which covered a surface area of 170 m2, provided visitors with access to a variety of digital tools, such as a digital fashion wall and a VR headset, to create a new shopping experience. Following the 'See Now, Buy Now' concept, it was possible to shop by scanning QR codes, as well as directly on Zalando via the digital wall.

LIGANOVA was in charge of the design, development, and implementation of the stand as well as the supervision and organization of the on-site personal appearance by Gigi Hadid.