POS Campaign - The Elements

Nespresso | TheElements

Fire, water, earth, air – Finding the elements in coffee flavor

In an arrangement that employed the four classical elements of fire, water, earth, and air, the clear characteristics of Nespresso capsules – particularly the selected origin of the beans and the full richness of the boundless array of aromas – were presented for Nespresso’s exclusive campaign “The Elements”.

For this purpose, LIGANOVA constructed the in-store displays and the main window for the Galeria Kaufhof department store in Frankfurt. The goal was to accentuate the character of each respective element concerning motif and color. The campaign included the creation, design, implementation, and onsite installation, resulting in an original, immersive coffee experience.